Concept · Trades & home services
Mustermann Sanitär
A clear, trustworthy website concept for a plumbing and heating business — built around one goal: getting the phone to ring.
- Type
- Concept
- Industry
- Trades & home services
- Services shown
- Web design, Responsive build, Conversion structure
- Language
- German
Overview
Mustermann Sanitär is a concept for a master plumbing business offering bathrooms, plumbing and heating. Customers often arrive with a problem and a phone in their hand, so speed and clarity matter more than anything else.
Business goals
- Show competence and reliability immediately
- Put the phone number and emergency service within one tap
- Explain services in plain language
- Build trust with real photos of the team and the work
Design approach
A navy and warm orange palette signals reliability and action. The phone number is the primary button everywhere, and on mobile a fixed call bar keeps it in reach.
Service cards, trust points and a short review section answer the usual questions before the customer has to ask.
Mobile — the layout is recomposed for small screens, not just scaled down.
This is a concept project created by Lexora Digital to demonstrate our approach. Names, contact details and texts in square brackets are placeholders.
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